The Saweetie Super Bowl Concert, Super NFL Tycoon and Warner Music’s Rhythm City were each developed in partnership with Gamefam, a gaming and content company focused on metaverse platforms.Pei says that her hope is that brands increasingly think of Roblox as a platform on which they need a permanent presence, rather than solely dipping in and out around big events. Super NFL Tycoon simulates the experience of owning an NFL franchise, from drafting a team and building an “Intuit Stadium,” to managing cash flow, payroll, taxes and customer acquisition (with the help of Intuit’s products). The NFL’s latest experience on Roblox will allow users to live the fantasy of being an NFL team owner and practice important financial and business skills. In addition to the virtual concert, the NFL will launch Super NFL Tycoon on Roblox presented by Intuit on Saturday, Feb. “The Saweetie Super Bowl Concert Presented by Intuit will be an anchor entertainment event bringing fans together in the metaverse and further cementing the tradition of content innovation at the Super Bowl,” Ed Kiang, the NFL’s VP of video gaming, said in a statement. The concert also will be paired with a collection of digital items that will be sold on the Roblox marketplace. PT (available at /rhythmcity) and will re-air every hour on the hour until Super Bowl Sunday, Feb. Saweetie’s virtual concert will premiere on Friday, Feb.
I can’t wait for fans to experience what we’ve created.” I am very grateful and happy about this opportunity. “As an artist, innovator, and football fan, to be able to perform during Super Bowl LVII weekend in this new world – Rhythm City on Roblox – is something I never imagined that I would be involved in. “I’m really excited to bring this iconic moment to the metaverse and share my music with a whole new audience in such a unique way!” Saweetie, whose real name is Diamonté Harper, said in a statement.
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